Innovators call for govt support to boost cultural tourism startups

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KAMPALA - Ugandan tech innovators have urged the Government to provide greater support for startups operating in the cultural tourism sector, citing a critical need to address regulatory hurdles, limited financial infrastructure, and lack of policy guidance.

The call was made by the creators of the newly launched Tusangaire App, a platform designed to connect visitors with authentic Ugandan cultural experiences, during an event held at Fairway Hotel on Friday.

Leens Akandwanaho, the developer of the Tusangaire App, highlighted key challenges slowing the sector's growth despite its potential to showcase Uganda’s rich heritage.

Akandwanaho noted the difficulty in integrating international payment systems. 

He explained that many major payment aggregators prefer working with established enterprises over startups, forcing innovators to use complex intermediaries abroad to accept credit card payments from international tourists. 

"Even when mobile money payments are straightforward, getting access to international card payments requires intermediaries abroad, which adds complexity and delays," he said.

Beyond financial hurdles, some local cultural service providers are wary of using digital platforms like Tusangaire, fearing potential revenue loss, even though the app only earns a commission on bookings. 

Akandwanaho also urged the government to prioritize cultural tourism alongside existing wildlife and nature-based attractions.

"Currently, most promotion focuses on gorillas and national parks, while cultural experiences receive less attention," he said. He stressed that targeted policies and campaigns should actively support startups that showcase Uganda’s traditions to make culture a recognised pillar of the country's tourism sector.

Bridging the cultural gap

Tusangaire is part of a growing movement using technology to expand Uganda’s tourism offerings and preserve its heritage. 

Josses Mugabi, Founder of Tusangaire, explained that the platform was designed to bridge the gap between travelers and the local way of life. The app curates immersive activities—from learning traditional crafts and cooking local dishes to attending community festivals—allowing users to discover the "fullness" of Ugandan culture. 

"Travel should be more than visiting landmarks; it should be about connecting with people and immersing yourself in their world," Mugabi said.

The app targets international visitors and the Ugandan diaspora, providing categories like Art & Craft, Food & Culinary Experiences, Heritage, Homestays, and Sports, with each listing carefully vetted for authenticity. 

Aisha Nabwanika, CEO of Ewaffe Cultural Village, confirmed the platform’s immediate benefit to local hosts: "Having our cultural Experience listed on the Tusangaire platform has enabled us to have more visibility... two Europe-based tourist groups have booked us through the platform. The online visibility is immense.”

Economic growth

Akandwanaho concluded his appeal by emphasizing the role of tech entrepreneurs in economic growth. "Startups like ours are innovators," he said.

"We are creating solutions that can grow the economy, generate jobs, and preserve culture. But we need government support in policy, infrastructure, and promotion to reach our full potential."

The Tusangaire App, which also promotes sustainable tourism by encouraging responsible travel, is now available for download on Google Play and the App Store.