German travel partners complete orientation tour in Uganda

Uganda embassy in Berlin, in conjunction with the Uganda Tourism Board (UTB), has successfully concluded a ten-day familiarisation (fam) trip for twelve German travel trade partners. 

The initiative, themed “Experience Uganda, the Pearl of Africa,” aimed to showcase Uganda’s rich tourism potential, cultural diversity, and investment opportunities.

Led by Uganda’s Ambassador to Germany, Stephen Mubiru, the delegation explored leading tourism attractions and community-driven projects across the country.

Key highlights included a visit to Zziwa Rhino Sanctuary, an emblem of Uganda’s commitment to wildlife conservation and sustainable tourism.

The successful completion of this familiarisation trip marks another milestone in strengthening Uganda–Germany relations through tourism, conservation, and cultural exchange, the Ministry of Foreign Affairs announced on Tuesday, November 11.  

"The group also experienced the vibrant culture of Buganda at Ewaffe Cultural Village, a women- and family-led enterprise that embodies community tourism and cultural preservation. The visit underscored Uganda’s commitment to promoting inclusive and authentic tourism experiences that empower local communities," states a release from the Ministry of Foreign Affairs.

Ambassador Mubiru noted that the tour formed part of Uganda’s broader Economic and Commercial Diplomacy Strategy aimed at attracting more German tourists, boosting exports, and encouraging investment. 

"The successful completion of this familiarisation trip marks another milestone in strengthening Uganda–Germany relations through tourism, conservation, and cultural exchange.

Germany remains one of Uganda’s top source markets. Through initiatives like this, we are deepening collaboration and creating new opportunities for mutual growth," he added. 

Currently, Uganda receives over 28,000 German tourists annually.

This figure, according to MoFA officials, will increase to 40,000 through strategic promotion and localised marketing, including the translation of tourism materials into German.

Stilson Muhwezi, First Secretary in the Ministry’s Public Diplomacy Department, reaffirmed Uganda’s commitment to supporting missions abroad under the Economic and Commercial Diplomacy Programme, aimed at enhancing tourism and trade promotion.

The Embassy team in Berlin expressed gratitude to all partners who supported the trip, including Uganda Tourism Board, Uganda Wildlife Authority, Church Hill Safaris, Wild Jungle Safaris, and Chimpundu Lodge Kibale for their exceptional hospitality and logistical support.