Tourism
Uganda Embassy launches outdoor campaign in Copenhagen to attract Nordic travellers
The initiative seeks to showcase Uganda's diverse tourism attractions and increase awareness among travellers looking for authentic and less-explored destinations beyond traditional tourism circuits.
Ambassador Margaret M. Otesskov, the Uganda's Ambassador to the Nordic and Baltic States, at Copenhagen Central Station in Denmark during the launch of the "Explore Uganda" campaign aimed at promoting Uganda as a tourism destination among Danish and Nordic travellers. (Courtesy photo)
By: John Odyek, Journalist @New Vision
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Uganda's Embassy in Copenhagen, Denmark, has stepped up efforts to market the country as a tourism destination in the Nordic region through the launch of the "Explore Uganda" outdoor advertising campaign across major public transport routes in the Danish capital.
The campaign was officially launched by Ambassador Margaret M. Otesskov, Uganda's Ambassador to the Nordics and the Baltic States, on June 20, 2026, at Copenhagen Central Station in a move aimed at raising Uganda's profile among Danish and other Nordic travellers.
The initiative seeks to showcase Uganda's diverse tourism attractions and increase awareness among travellers looking for authentic and less-explored destinations beyond traditional tourism circuits.
The Nordic region represents a high-value tourism market, characterised by strong spending power and growing interest in sustainable, nature-based and experiential travel. Ugandan officials believe targeted promotion in the region will help attract more visitors and diversify the country's tourism source markets.
The outdoor advertising campaign, placed along busy public transport routes in Copenhagen, is expected to provide sustained visibility to thousands of daily commuters and potential travellers while highlighting Uganda's unique tourism offerings.
Featured in the campaign are some of Uganda's best-known attractions, including the country's mountain gorillas, the snow-capped Rwenzori Mountains, tree-climbing lions, rich biodiversity, vibrant cultural heritage and distinctive cuisine.
Ambassador Otesskov said the Copenhagen campaign marks an important step in strengthening Uganda's presence in the Nordic market and positioning the country as a leading destination for adventure, wildlife, cultural and nature-based tourism in Africa.
Through sustained marketing efforts and partnerships, Uganda hopes to attract more Nordic visitors seeking authentic, sustainable and memorable travel experiences.
Uganda's relationship with the Nordic countries, Sweden, Norway and Denmark, has traditionally been anchored in development cooperation, with the three nations providing support in areas such as governance, public health, climate resilience and regional peace initiatives.
The outdoor advertising campaign, placed along busy public transport routes in Copenhagen, is expected to provide sustained visibility to thousands of daily commuters and potential travellers while highlighting Uganda's unique tourism offerings.
Featured in the campaign are some of Uganda's best-known attractions, including the country's mountain gorillas, the snow-capped Rwenzori Mountains, tree-climbing lions, rich biodiversity, vibrant cultural heritage and distinctive cuisine.
Ambassador Otesskov said the Copenhagen campaign marks an important step in strengthening Uganda's presence in the Nordic market and positioning the country as a leading destination for adventure, wildlife, cultural and nature-based tourism in Africa.
Through sustained marketing efforts and partnerships, Uganda hopes to attract more Nordic visitors seeking authentic, sustainable and memorable travel experiences.
Uganda's relationship with the Nordic countries, Sweden, Norway and Denmark, has traditionally been anchored in development cooperation, with the three nations providing support in areas such as governance, public health, climate resilience and regional peace initiatives.
Although bilateral trade remains relatively low and heavily skewed in favour of Nordic exports, recent efforts are reshaping the partnership towards commercial diplomacy, with an emphasis on sustainable tourism, foreign direct investment and green economic growth.
Trade between Uganda and the Nordic region is largely characterised by Uganda's imports of machinery, vehicles and pharmaceuticals, while its exports mainly comprise coffee, tea and flowers.
For decades, Nordic countries have played a key role in Uganda's development agenda. Sweden, through the Swedish International Development Cooperation Agency (Sida), and Denmark, through the Danish International Development Agency (DANIDA), have supported democratic governance, human rights and climate adaptation programmes, particularly in vulnerable regions such as Karamoja.
Nordic assistance has also supported initiatives such as the Quality Infrastructure and Standards Programme (QUISP) and partnerships between Ugandan and Swedish universities, helping to strengthen capacity in medicine, technology and research.
Trade between Uganda and the Nordic region is largely characterised by Uganda's imports of machinery, vehicles and pharmaceuticals, while its exports mainly comprise coffee, tea and flowers.
For decades, Nordic countries have played a key role in Uganda's development agenda. Sweden, through the Swedish International Development Cooperation Agency (Sida), and Denmark, through the Danish International Development Agency (DANIDA), have supported democratic governance, human rights and climate adaptation programmes, particularly in vulnerable regions such as Karamoja.
Nordic assistance has also supported initiatives such as the Quality Infrastructure and Standards Programme (QUISP) and partnerships between Ugandan and Swedish universities, helping to strengthen capacity in medicine, technology and research.