Vivo energy’s new campaign to redefine commercial sector partnerships

KAMPALA - Vivo Energy Uganda has unveiled ‘Powering Your Next Move,’ a new commercial campaign aimed at helping businesses reduce downtime, manage costs more effectively, and run their operations more efficiently.

The launch was held on Wednesday at Mestil Hotel in Kampala and was graced by government officials, players from different sectors of the private sector, among others.  
While giving his keynote address, Alinafe Mkavea, Chief Commercial Officer, Vivo Energy Uganda, noted that the ‘Powering Your Next Move, campaign is aimed at showing our customers that Vivo goes beyond just selling fuel.

“We want our clients to understand that we provide solutions that help their businesses move forward, whether it’s ensuring timely delivery, reducing wastage, or offering expert maintenance advice. We are partnering with them to achieve stronger performance and long-term value,” Mkavea added.

The campaign reaffirms Vivo Energy’s commitment to go beyond simply supplying fuel by offering business partnerships that drive real performance and measurable results.

In Uganda’s competitive fuel market, many suppliers focus only on price. Vivo Energy Uganda is taking a different approach, helping customers achieve predictable performance, lower maintenance costs, and improved productivity across their fleets and worksites.

“Our customers want consistency and peace of mind. By offering reliable delivery, technical expertise, and responsive support, we’re helping make their operations smoother and more predictable. ‘Powering Your Next Move’ is about giving them the confidence to focus on growth, while we handle the fuel that powers it,” Joanita Mukasa Menya, managing director, Vivo Energy Uganda, stated.

Through the campaign, Vivo Energy Uganda is reinforcing its long-standing commitment to Business Beyond Price, offering not just premium Shell products, but dependable partnerships that help customers operate smarter.

This includes 24/7 delivery assurance and fleet refuelling for uninterrupted uptime, technical visits and driver training to help customers save fuel and extend equipment life. It also provides tailored offers for transport, manufacturing, and construction companies, built around their specific needs.

“Customers want a partner who understands their challenges. ‘Powering Your Next Move’ reflects our customer value proposition,” Jemimah Aupata, B2B manager, Vivo Energy Uganda, highlighted.

Powering Your Next Move’ highlights everyday solutions designed around the realities businesses face, such as:

Reducing downtime: Through dependable, timely fuel deliveries that keep transport, logistics, and construction operations running without interruptions.

Saving costs: With Shell’s advanced fuels and lubricants that boost engine efficiency and reduce maintenance expenses by up to 3%.

Increasing reliability: Using smart fuel management systems to track usage, monitor deliveries, and prevent losses.

Planning better: Offering fixed-price contracts and technical support that give businesses greater control over operating expenses.