Vision Group boss hails Western region advertisers, announces new products
Wanyama was happy to note that despite Global challenges, the company platforms, including Radio West and TV West, have remained consistent, relevant, and strong, attributing this to the company’s commitment to quality content, professionalism and relationship with advertisers.
Vision Group Chief Executive Officer, Don Wanyama, handing over a certificate of appreciation to representatives from Hays Recruitment Experts Ltd during Vision Group South Western advertisers’ engagement held on Friday at Adit Mall in Mbarara City. (Credit: Abdulkarim Ssengendo)
Vision Group Chief Executive Officer, Don Wanyama, delivers a speech during the company's South Western advertisers’ engagement held on Friday at Adit Mall in Mbarara City. (All Photos by Abdulkarim Ssengendo) Vision Group Chief Executive Officer, Don Wanyama, receives a gift (goat) from Nyakayojo SACCO as an appreciation for what Vision Group, through TV West And Radio West, has done for them. Wanyama hands over a certificate of appreciation to Kenneth Muhwezi from Solar Today during the Vision Group South Western advertisers’ engagement held on Friday. Mbarara Vision Group staff being introduced during the Vision Group South Western advertisers’ engagement. Ntungamo District Chairman Sam Mucunguzi, a product of Radio West, also attended the engagement meeting held at Adit Mall in Mbarara City.
MBARARA - The Vision Group Chief Executive Officer, Don Wanyama, has hailed what he termed as a strong partnership between the company and advertisers in the South Western Region, which has become a building block for the company’s successes across all its media platforms.
Wanyama was happy to note that despite Global challenges, the company platforms, including Radio West and TV West, have remained consistent, relevant, and strong, attributing this to the company’s commitment to quality content, professionalism and relationship with advertisers.
With such partnership, he added, the company has managed to run thousands of campaigns, launch new products, influence conversations, and build brands that are household names today.
“Every commercial spot, every sponsored show, every creative partnership has been a building block in our shared journey,” Wanyama said.
Wanyama made the remarks while addressing advertisers who attended the Vision Group South Western advertisers’ engagement held on Friday (Today) at Adit Mall in Mbarara City.
“When these platforms first went on air 26 years ago, our mission was simple: to inform, entertain, and empower our audiences in Southwestern Uganda. We started small, a single signal for radio, a handful of programs, and a team full of passion,” Wanyama stated.
Wanyama was happy to report that Vision Group takes pride in being a market leader not just in numbers, but in trust, stations that advertisers know will deliver value, credibility and reach.
“Today is more than a celebration of time; it’s a celebration of trust. You, our partners, are at the centre of our story. Your confidence has pushed us to innovate. Your feedback has challenged us to improve. Your loyalty has made us who we are," Wanyama told the Vision Group partners.
Wanyama also commended the advertisers in the region for their insights, feedback and ideas, and more so for accepting to place their brands and messages in the care of Vision Group, trusting them to connect them with audiences that matter.
“As we look back on 26 remarkable years, we also look forward to the exciting journey ahead, one where we continue to grow, evolve, and deliver even greater value to you and your audience, “he added.
More projects
During the engagement, Wanyama announced that in the coming months, Vision Group is setting up a state-of-the-art TV studio, equipped with modern production technology to give its clients the visual quality they deserve.
He also reported that the Company is expanding TV reach by onboarding onto Free-to-Air platforms as soon as Signet’s DTH infrastructure is switched on in the Southwestern region, ensuring even more visibility for the companies and communities around the region.
Wanyama said they are also investing in new broadcast equipment to enhance picture and audio quality for both TV and radio stations. He added that they are creating more engaging content spaces, increasing talk show hours and audience interaction segments that offer brands a voice within community conversations.
Vision Group boss also announced that apart from enhancing the outdoor advertising services, the company will develop educational and transformative programs that uplift communities and enable them to grow.
“These initiatives are designed around one thing: you, our advertisers, to ensure your message continues to reach the right audience, in the best way possible. As we embark on this new chapter, we want you to walk with us,” he added.
The meeting was also attended by Vision Group head of marketing, Laurine Tukahirwa, who assured advertisers of continued support and urged them to take advantage of Vision Group products to grow their businesses. 
Carol Arinaitwe, also of Vision Group, promised that the multi-media company will continue to go beyond broadcasting to offer a full suite of media and business support services designed to help the companies in the region grow, connect and thrive.
Advertisers thank Vision Group
The engagement drew advertisers from different parts of the region. Martin Kananura director of Rwenjeru Agro-Tourism Farm, thanked the partnership with Vision Group, which he said has put his company on a global stage.
Emmanuel Fokushaba, head of marketing at Nyakayojo SACCO, attributed the successes at his company to the partnership with Vision Group, citing the recent positive impacts and returns generated from Radio West's annual anniversary celebrations.
Silver Tumwesigye, director of SILDAD Investment, appreciated the role Vision Group has played in making many companies stand out and have a brand in Uganda.
“I have been with TV West and Radio West for the last 11 years; I started small, but have managed to have a brand that is all over the country. I mostly appreciate you people in terms of payment. We are not being harassed like these other TVs and Radio Stations,” Tumwesigye stated.
Nathan Muhereza from Sheema Municipality- who was identified as a super-agent requested Vision Group to reinstate Orumuri Newspaper, which he said had made great contributions in the region.