Cairo International Bank rebrands
Sep 02, 2020
The launch of the new brand name was held on Tuesday at their head offices in Kampala and officiated by their Managing Director, Ahmad Nader Maher.
Cairo International Bank has re-branded to Cairo Bank Uganda Limited.
The launch of the new brand name was held on Tuesday at their head offices in Kampala and officiated by their Managing Director, Ahmad Nader Maher.
"Our customers can look forward to a new, refreshed banking experience which will include a wide range of new innovative products and services, internet banking, exciting partnerships with fintechs and aggregators to provide mobile payment and cash management solutions. The change in name will come with a brand new logo, slogan and brand colour," Managing Director, Ahmad Nader Maher said.
Cairo Bank Uganda limited (The Bank) is a fully owned subsidiary of Banque Du Caire (BDC) set up with the intention of expanding BDC's presence across the continent whilst providing an entry point into the COMESA market for a wide range of its customers. BDC is one of the largest banks in Egypt with a balance sheet of over $12b.
According to a press statement, the Bank underwent a comprehensive restructuring process in 2019 with an eye to boosting operational efficiency and positioning it to be able to sustainably grow and offer competitive products and services to the market segment.
"The shareholders invested a significant amount of money in 2019 and the Bank was able to move into a new fit for purpose head office with a renewed brand identity, procured and implemented a world-class new core banking system and hired personnel at the executive and middle management level with proven industry experience to support and execute the transformation journey," it states
Ahmad said that the re-branding means the Bank is now positioned to leverage on a strong shareholder relationship and be part of a larger group with a strong global network and supporting millions of customers by opening their doors to endless opportunities.
"Our customers can continue banking with us as confidently as they have always done but also count on new innovative and exciting product offerings to the market and enjoy the advantages of banking with a brand that is part of a multinational group. The bank will continue to play a critical role in supporting the lifeblood of the economy which is the Small and Medium Enterprises (SMEs)," he said.