The Brrr in Coke
May 20, 2008
THE parrot losing its feathers trying to say ‘Brrr...’ in the television advert sent many into fits of laughter. The laughter continued last Friday when Coca-Cola launched the new sensual explosion expressed facially, verbally and physically by different individuals.
THE parrot losing its feathers trying to say ‘Brrr...’ in the television advert sent many into fits of laughter. The laughter continued last Friday when Coca-Cola launched the new sensual explosion expressed facially, verbally and physically by different individuals.
The campaign launched through a miniature video show excited revelers when different people struggled to say and make Brrr... expressions. Speaking at the media event at Protea Hotel in Kampala, Rita Tsehai said: “Brrr — which replaces Bonga na-Coka reflects that moment after you drink an ice cold coke. The feeling that overwhelm your body and mind as Coke is taken over and over again can only be expressed with that sound – Brrr!†Tsehai explained.
Tsehai said the new campaign aims at giving consumers the thrill of their life and letting them express the feeling after taking Coke. The promotion will also tour the country in search of the greatest Brrr....
The campaign launched through a miniature video show excited revelers when different people struggled to say and make Brrr... expressions. Speaking at the media event at Protea Hotel in Kampala, Rita Tsehai said: “Brrr — which replaces Bonga na-Coka reflects that moment after you drink an ice cold coke. The feeling that overwhelm your body and mind as Coke is taken over and over again can only be expressed with that sound – Brrr!†Tsehai explained.
Tsehai said the new campaign aims at giving consumers the thrill of their life and letting them express the feeling after taking Coke. The promotion will also tour the country in search of the greatest Brrr....