MTV Africa Music Awards nominations kick off

Oct 06, 2008

Nominations, host and performers for the first MTV Africa Music Awards with Zain will be announced today at a glittering celebrity soirée and media reception at Planet One in Lagos, Nigeria.

By Sebidde Kiryowa

Nominations, host and performers for the first MTV Africa Music Awards with Zain will be announced today at a glittering celebrity soirée and media reception at Planet One in Lagos, Nigeria. The MTV Africa Music Awards with Zain (MAMA) is MTV’s newest music award, created for the African continent to celebrate and uplift the region’s contemporary music and youth culture.

The awards will focus on contemporary African and international genres in sub-Saharan Africa. They include R&B, Pop, Rock, Alternative, Gospel, Hip-hop, Hip-Life, Rumba, Soul, Electro, Funk, Afro Dance, Dance, Dancehall, Kwaito, Kuduru, Reggae, Afro Pop, Afro Beat, Ndombolo and Zouk.

The MAMAs reflect the tastes of Africa’s youth and offers a global platform for African musicians to shine. Nominees in 10 different Award categories include artist of the year, best male artist, best female artist, best group, best new artist, best new act, best alternative act, best hip hop artist, best R&B act, video of the year and best performance. Voting for the awards starts live tonight at 11:00pm.

The MTV Africa Music Awards with Zain will be staged at the Velodrome, Abuja, Nigeria on November 22, before an audience of 5,000 celebrities, media and music fans.

The awards will take the form of two-hour TV spectacular, combining performances from top African and international stars with award presentations and an international superstar host, which will air around the world on November 29. All entries must be received by MTV base not later than November 7.

Meanwhile, budding music video creators and music fans across the continent are being given their own opportunity to shine at the MTV Africa Music Awards with Zain (MAMAs), with the My Video award.

In an award category dedicated to the ‘MeTV’ digital generation, MTV’s My Video award salutes music videos created for and by viewers. Rewarding the host of music fans who love nothing more than to create their own video masterpieces in the privacy of their own bedrooms, the My Video Award gives ‘armchair’ directors the chance to share the limelight with the giants of the African music industry at the MAMAs award ceremony.

To take part in the My Video Award, send in your own one-minute music video clip to MTV. The clips can be anything you like as long as they contain music and video, including your own original composition, a spoof of your favourite music video (chosen from a shortlist provided by MTV), or anything in-between. You are the director and you decide what you submit and MTV fans across Africa and the world will vote for their favourite clip online and on mobile.

Submit your My Video Award entries online at mama.mtvbase.com in one of the following formats: FLV, MPG, WMV, AVI, MPEG 4, 3GP and SWF. Alternatively, post your video to your local MTV office or drop it at one of the MAMA collection points in South Africa, Nigeria, Kenya, Ghana, Uganda, Tanzania, Angola, DRC and Mozambique (see MAMAs website for details of drop-off dates and points).

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