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Sports can boost tourism in the country

By Johnson Were

Added 29th June 2016 03:45 PM

UTB chief Executive officer Stephen Asiimwe assured the State Minister for Tourism, Wild life and Antiquities Godfrey Kiwanda at the launch of Kampala Adventure cycling 2016 festival.

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UTB CEO Stephen Asiimwe (R), State Minister for Tourism Godfrey Kiwanda (2nd Right),KCCA's Ambrose Atwoko and a cyclist sit on bikes during the launch of the Kampala Adventure Cycling event.PHOTO: Johnson Were

UTB chief Executive officer Stephen Asiimwe assured the State Minister for Tourism, Wild life and Antiquities Godfrey Kiwanda at the launch of Kampala Adventure cycling 2016 festival.

August 14 at Philip Omondi Stadium Lugogo
Kampala Adventure cycling
Registration: Capital Shoppers branches
Individual Sh30, 000=
Corporate Sh1m

Uganda Tourism Board (UTB) and Ministry of Tourism, Wildlife and antiquities will use sports as a way of promoting domestic tourism in the country.

UTB chief Executive officer Stephen Asiimwe assured the State Minister for Tourism, Wild life and Antiquities Godfrey Kiwanda at the launch of Kampala Adventure cycling 2016 festival.

"The only way to promote domestic tourism is to use sports because it pulls bigger crowds and I can assure you that we shall focus on using sports to promote tourism," Asiimwe stated.

"There is no way you can market what you don't know and making Ugandans aware of what they have in their country, is the best way to promote tourism," He added.

The Kampala Adventure Festival will have its proceeds go to identifying cycling talents and developing them.

The event which comprises of 25km and 12km is sponsored by KCCA, UTB, Palms, brussels airlines and Nakumatt.

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