FACE to Face Limited has launched door-step advertising concept in the country. Under this type of advertising, the products are directly taken to the consumersâ€™ doorsteps.
It aims at achieving a personal interaction with the customers, its promoters said. â€œI want to clarify that by taking a particular product or service to a consumerâ€™s doorstep, we do not sell it but simply create a product or service awareness among the public,â€ Majid Ssali, Face to Face publicist, explained during the Kampala launch ceremony last week.
Ssali said the door-step advertising had been successful in Europe and the Middle East. Face to Face also does market research and advertising.
Door-step advertising launched