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Door-step advertising launched

By Vision Reporter

Added 27th May 2008 03:00 AM

FACE to Face Limited has launched door-step advertising concept in the country. Under this type of advertising, the products are directly taken to the consumers’ doorsteps.

By Roderick Ahimbazwe and Abou Kisige

FACE to Face Limited has launched door-step advertising concept in the country. Under this type of advertising, the products are directly taken to the consumers’ doorsteps.

It aims at achieving a personal interaction with the customers, its promoters said. “I want to clarify that by taking a particular product or service to a consumer’s doorstep, we do not sell it but simply create a product or service awareness among the public,” Majid Ssali, Face to Face publicist, explained during the Kampala launch ceremony last week.

Ssali said the door-step advertising had been successful in Europe and the Middle East. Face to Face also does market research and advertising.

Door-step advertising launched

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