FACE to Face Limited has launched door-step advertising concept in the country. Under this type of advertising, the products are directly taken to the consumers’ doorsteps.
It aims at achieving a personal interaction with the customers, its promoters said. “I want to clarify that by taking a particular product or service to a consumer’s doorstep, we do not sell it but simply create a product or service awareness among the public,†Majid Ssali, Face to Face publicist, explained during the Kampala launch ceremony last week.
Ssali said the door-step advertising had been successful in Europe and the Middle East. Face to Face also does market research and advertising.
Door-step advertising launched
