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WASHINGTON - Donald Trump returns to the Davos ski resort next week after unleashing yet another avalanche on the global order. But for the US president, his main audience is back home.
Trump's first appearance in six years at the gathering of the world's political and global elite comes amid a spiralling crisis over his quest to acquire Greenland.
Fellow leaders at the mountain retreat will also be eager to talk about other shocks from his first year back in power, from tariffs to Venezuela, Ukraine, Gaza and Iran.
Yet for the Republican president, his keynote speech among the Swiss peaks will largely be aimed at the United States.
US voters are angered by the cost of living despite Trump's promises of a "golden age," and his party could be facing a kicking in crucial midterm elections in November.
That means Trump will spend at least part of his time in luxurious Davos -- a place where leaders can easily look out of touch with ordinary people -- talking about US housing.
A White House official told AFP that Trump would "unveil initiatives to drive down housing costs" and "tout his economic agenda that has propelled the United States to lead the world in economic growth."
The 79-year-old is expected to announce plans allowing prospective homebuyers to dip into their retirement accounts for down payments.
Trump is meanwhile reportedly considering a first meeting of the so-called "Board of Peace" for war-torn Gaza at Davos, after announcing its first members in recent days.
Questions are also swirling about the future of oil-rich Venezuela following the US military operation to topple its leader Nicolas Maduro, part of Trump's assertive new approach to his country's "backyard."
But Trump may also pause to enjoy his time in the scenic spot he called "beautiful Davos" in his video speech to the meeting a year ago.
The forum has always been an odd fit for the former New York property tycoon and reality TV star, whose brand of populism has long scorned globalist elites.
But at the same time, Trump relishes the company of the rich and successful.
His first Davos appearance in 2018 met occasional boos but he made a forceful return in 2020 when he dismissed the "prophets of doom" on climate and the economy.
A year later he was out of power. Now, Trump returns as a more powerful president than ever, at home and abroad.