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London — World Wide Web pioneer Tim Berners-Lee says he wants to see artificial intelligence preserve "the original values" of his invention while allowing users to filter personal data sent to tech giants.
The primacy "of the person, of the individual" was at the heart of the internet and should apply to AI too, he told AFP Wednesday in an interview on the sidelines of the SXSW tech festival in London.
The British physicist-turned-computer scientist conceived the web in 1989 while working at CERN, the European particle physics lab in Switzerland.
With the use of personal data by AI models preoccupying authorities, particularly in Europe, Berners-Lee has made data protection his main cause in recent years, notably through the startup Inrupt.
"Without data, (AI models) can't exist. And they've had unfettered access to everybody's data now, and if we don't watch it, we're going to get to a really bad spot," warned the company's co-founder John Bruce.
Launched in 2018, Inrupt relies on secure data wallets that remain in the hands of users.
It is also working to create an AI assistant called Charlie that will be able to filter users' requests to tools such as ChatGPT or Claude.
"When you ask a question... it looks at what the question is... and decides which information to send" to the AI tool, Berners-Lee said.
If there is personal information in there, Charlie will "tweak it" so the AI tool "gets a picture... but then it can't really use that to identify you".
"Charlie is about preserving the original values of the web," he added.