Australian tour operators call for visa-free entry to boost Uganda's tourism

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📍 SYDNEY
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Australian tour operators have called on the Ugandan government to consider waiving visa fees for Australian visitors in a bid to attract more tourists to Uganda and strengthen ties between the two countries’ tourism industries.

The appeal was made on Wednesday (October 22) during a business-to-business engagement organised by the Uganda High Commission in Australia in collaboration with the Uganda Tourism Board (UTB) and the Uganda Wildlife Authority (UWA).

The networking event, held at the Ace Hotel in Sydney, brought together over 20 tour operators, government representatives, and tourism stakeholders. It is the first of many events to take place in different states in Australia.

Brett Jardine (pictured below, centre), the managing director of the Council of Australian Tour Operators, led the call for Uganda to follow the example of neighbouring Rwanda, which has implemented visa-free access for certain countries.

Jardine said such measures could make Uganda a more competitive and attractive destination for international travellers.

“You never know how far small gestures can go. Sometimes, the process and cost of obtaining a visa are enough to discourage travellers, especially when nearby countries offer visa-free entry."

During the event, UTB’s Francis Nyende highlighted the wide range of tourism opportunities Uganda offers beyond its famous “Big Seven” wildlife attractions.

Jacqueline Penina Babirye (pictured below), the tourism and hospitality officer at UWA, showcased Uganda’s unique biodiversity and natural beauty, while participants discussed how to create memorable visitor experiences that set Uganda apart from other destinations.

UTB deputy CEO, Bradford Ochieng (pictured below, right), emphasised Uganda’s growing cultural and religious tourism potential, citing festivals such as the internationally renowned Nyege Nyege Festival, which has become one of East and Central Africa’s largest music events.

“We have a rich and diverse cultural heritage that provides visitors with authentic and unforgettable experiences,” said Ochieng.

“Events like Nyege Nyege highlight the vibrancy and creativity of our people, drawing thousands of visitors each year.”

Nyege Nyege and Uganda Martyrs pilgrimage are events that attract thousands of foreigners every year to experience Uganda's diverse culture and cuisine.

Revellers attending the 9th edition of Nyege Nyege Festival in Jinja in November 2024

The event in Sydney concluded with a lively cultural performance by the Sydney-based Ugandan troupe, Kwetu Cultural Ensemble, celebrating Uganda’s music and dance traditions.

Uganda’s High Commissioner to Australia, Dorothy Hyuha (pictured below, 2nd-left), commended the collaboration between the two countries’ tourism sectors and reaffirmed Uganda’s commitment to deepening engagement.

“This is not a one-off event,” said Hyuha.

“It marks the beginning of a long-term partnership with Australia — one that will enable more people to experience the beauty, culture, and warmth of Uganda, right at the heart of the equator.”

Other organisers included Susan Tiisa Mugwanya and Daniel Mulekezi from the High Commission.
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📸   MORE PICTURES FROM THE SYDNEY EVENT 

An engagement of fruitful interactions, discussions and entertainment....