News
Africa-Russia media executives meet in Moscow
Peter Denk, the head of the department for news and current affairs at the Namibian Broadcasting Corporation, illustrated the importance for 'us' to harness the diversity within the continent, to tell that story that Africa is a continent on the move.
Vice-President Jessica Alupo greets Anatoly Bashkin Gennadyevich, Director of the African Department at Russia’s Ministry of Foreign Affairs, as Kisige looked on the arrival in Moscow on Monday, October 26, 2026. (Courtesy photo)
By: Nelson Kiva, Journalist @New Vision
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Media executives and journalists from Africa and Russia are meeting in Moscow, with central discussions focusing on how journalism can foster joint development.
Peter Denk, the head of the department for news and current affairs at the Namibian Broadcasting Corporation, illustrated the importance for 'us' to harness the diversity within the continent, to tell that story that Africa is a continent on the move.
"And just from our panel here, it's so diverse from North Africa up to Southern Africa, and that diversity is so rich, and we should be able to harness and harness that," Denk said.
The media dialogue organised by Russia-Africa Media Forum is part of the activities of the third Russia-Africa Summit running from October 28-29, 2026 in Moscow.
Sebastian Maganga, an influential media personality from Tanzania and chief content officer at Clouds Media Group, said, "If it's an African challenge, it has to do with every African to a certain degree. If it's an African opportunity, it's the same thing. We therefore understand the need for diverse content".
Emmanuel Munyarukunbuzi, a media specialist from Rwanda, similarly said, "There are differences, but there are also many commonalities. And if we build on commonalities, then it becomes easier."
Vice-President Jessica Alupo being received by officials at the airport in Moscow on Monday. (Courtesy photo)
Sebastian Maganga, an influential media personality from Tanzania and chief content officer at Clouds Media Group, said, "If it's an African challenge, it has to do with every African to a certain degree. If it's an African opportunity, it's the same thing. We therefore understand the need for diverse content".
Emmanuel Munyarukunbuzi, a media specialist from Rwanda, similarly said, "There are differences, but there are also many commonalities. And if we build on commonalities, then it becomes easier."
"First off, we share the same humanity, we share the same continent, we share the same history, and we have the same aspirations. So, if you look at our young people, they are thinking about jobs, they are thinking about families. Are thinking about nutrition. People have dreams of tomorrow. So all those are quite common to the whole continent," he said.
He added, "We all want to have an Africa where resilience and dignity are central, because for such a long time our stories have been told from a different perspective, and for such a long time, there were a narrative that was created about Africa that we can actually debunk in various ways. Because what we say about people does not only describe it, but it creates reality in a sense."
She warned journalists and media personalities in the room about established networks still hell-bent on pumping narratives about Africa.
Agnes Nguna from Kenya Broadcasting Corporation said content unity should start with a local story.
"You know, for us, unity is what happens when you tell enough local stories well enough so that people start recognising themselves in it. In practice, we look at three things. First, we cover the county before we cover the country before we cover the continent," Nguna said.
He added, "We all want to have an Africa where resilience and dignity are central, because for such a long time our stories have been told from a different perspective, and for such a long time, there were a narrative that was created about Africa that we can actually debunk in various ways. Because what we say about people does not only describe it, but it creates reality in a sense."
She warned journalists and media personalities in the room about established networks still hell-bent on pumping narratives about Africa.
Agnes Nguna from Kenya Broadcasting Corporation said content unity should start with a local story.
"You know, for us, unity is what happens when you tell enough local stories well enough so that people start recognising themselves in it. In practice, we look at three things. First, we cover the county before we cover the country before we cover the continent," Nguna said.