Remember real conversation? Gilbey's is bringing it back to the bar

In today's ever-evolving world, consumer behaviour seems to be heading in the same direction, from markets to bars. Before the internet overload, people actually sat and talked to each other at length, without diverting focus onto social media chants.

To ensure people return to the good old days and have more creative conversations even in bars, Uganda Breweries Limited, through its Gilbey's Gin brand, has embarked on a campaign dubbed "Made for Real Moments."

The campaign aims at celebrating Uganda's real social culture through the various Gilbey's Hangouts. It targets people in low to mid-end places rather than high-end experiences. The campaign will kick off this Friday, April 24, at Old Tymers Bar in Ntinda.

Addressing journalists during the press launch on Tuesday at Uganda Breweries headquarters in Luzira, Raymond Karama, the Gilbey's brand manager, said the campaign is about staying true to how people naturally connect.

"We are simply celebrating what already exists. With this campaign, we are giving people a space to come together, speak freely, and enjoy those moments as they are," said Karama.

He added that by combining physical hangouts with live podcast storytelling, Gilbey's aims to build a community around shared experiences,  both at the venues and across digital platforms.