Event organisers, Vision Group strengthen partnership

As the festive season approaches, event organisers across the country have met Vision Group management to appreciate the media company's continued partnership and appeal for discounted advertising rates.

The delegation was led by their president, Abbey Musinguzi, popularly known as Abtex of Abtex Promotions. Others included Juma Balunywa of Juma Promotions, Moses Lubuulwa of Luba Events and several other organisers.

The meeting took place at Vision Group headquarters in the Industrial Area, Kampala, on Thursday. They were received by the company's television manager, Moses Ateng; Bukedde's multimedia platforms manager, Richard Kayiira; and Bukedde TV1 manager, Rose Kigongo Ssemwanga.

Others in attendance were Lorraine Tukahirwa (Head of Marketing and Communications), Hope Nuwagaba (Head of Sales) and Harriet Mpora (Sales Manager), plus other officials.

Speaking on behalf of the promoters, Balunywa thanked Vision Group for its longstanding relationship with event organisers.

Promoters and Vision Group staff pose for a photo after the fruitful engagement on Thursday. ( Credits: Ignatius Kamya)

He, however, noted that the events industry was facing financial challenges, with the cost of organising concerts and other shows rising while revenue from ticket sales remained low.

He added that musicians were increasingly demanding higher fees, further stretching organisers' budgets.

Balunywa said organisers continued to value Bukedde TV for its strong viewership, describing it as the country's most-watched television station, which explains their willingness to invest heavily in advertising on the platform.

Vision Group Head of Sales, Hope Nuwagaba hands over a hamper to one of the promoters ( Credits: Ignatius Kamya)

However, he appealed to Vision Group to review its advertising packages and offer additional value to clients who pay for promotional services.

“ We request that our events receive wider publicity through Vision Group’s other platforms like its websites, newspapers and billboards, in addition to television advertising,” he said.

Lubuulwa thanked Vision Group management for granting them an opportunity to discuss their concerns. He urged fellow event organisers to continue engaging Bukedde TV, saying the meeting had produced positive outcomes.

In response, Ateng assured the organisers that the relationship between Vision Group and the events industry would continue to grow stronger, noting that the company understood the challenges they faced.

He highlighted Vision Group's wide range of advertising platforms, which extend beyond television, newspapers and radio to include digital platforms, billboards and mobile advertising vehicles.

Hope Nuwagaba also thanked the organisers for their continued support of Vision Group, saying their visit and appreciation had given the company a reason to celebrate and feel valued. They received gift hampers.