Business
UBL hosts Miss Uganda, reaffirms its support for women empowerment
Baguma commended Muhoza for choosing to use her reign to empower single mothers, especially survivors of domestic violence, which signals a noble approach to life challenges.
Miss Uganda 2025, Muhoza receives a dummy cheque of sh5m from Baguma at UBL in Luzira. (Courtesy)
By: Simon Okitela, Journalists @New Vision
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Uganda Breweries Limited (UBL) has reaffirmed its commitment to inclusivity, diversity, and women's empowerment as it seeks to ensure their voices are heard more widely nationwide.
The commitment was renewed as they welcomed the newly crowned Miss Uganda 2025 Trivia Elle Muhoza, and the runners-up Faith Kirabo and Agatha Drakes Keine at the company’s headquarters in Luzira on Wednesday.
(Courtesy)
UBL, through its V&A Sherry brand, is a major sponsor of the Miss Uganda pageant. Hillary Baguma, the Brand Manager, Mainstream Spirits at UBL, reiterated V&A's partnership with the Miss Uganda Foundation, adding that it offers the shared vision of empowerment and inclusivity.
He congratulated Muhoza upon the victory, describing her as “the very embodiment of Ugandan beauty – elegance, grace, and above all, purpose.”
Baguma commended her for choosing to use her reign to empower single mothers, especially survivors of domestic violence, which signals a noble approach to life challenges.
“We believe in more than what is poured into the glass; we believe in what is poured into people’s lives, in impact, and in uplifting communities, and we shall continue to support the Miss Uganda pageant as it is a platform that celebrates beauty with a purpose,” Baguma added.
Brenda Nanyonjo, the CEO Miss Uganda Foundation, extended the organisation's appreciation for V&A’s support, adding that its support is evident.
“This is the second year V&A has partnered with us for the pageant, and we are truly grateful. We look forward to working together with you for the next pageant, which is quite a milestone for us as we will be marking 15 years. We promise to do more for and with the brand. We promise to share the flair of V&A as Uganda’s favourite sherry,” she said.
Meanwhile Muhoza the Miss Uganda lauded UBL for empowering young people through the opportunities they offer. She was later handed a Shs5m cheque as V&A’s seed funding for her purpose projects.