Soda industry cuts expenditure on adverts, sets eyes on festive period
Observers say the industry has started to recover with the easing of the lockdown and could make a full recovery during the December festive season.
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Soda industry cuts expenditure on adverts, sets eyes on festive period
By NewVision Reporter
Journalists @NewVision
Uganda’s top three soda companies; Coca-cola, PepsiCo and Harris International cut their advertising spend by 75% in the three months to June as sales dropped at the height of the