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Jumia has announced the appointment of Vinod Goel, as Regional Chief Executive Officer East Africa where he will manage both Kenya and Uganda. He takes over the mantle from Charles Ballard who has been managing Kenya business.

During his tenure as Jumia Uganda CEO, Vinod turned the business around, both in terms of significant top line growth and achieving sharp unit economics.

According to sources, Jumia Kenya is entering a growth phase and needs leadership which can accelerate growth while generating a sustainable profitable business and Vinod has been found befitting to deliver on these ambitions.

This is also in line with the company’s strategy of developing senior CEOs in key regional markets. The strategy has worked well in west Africa where they have been able to generate significant synergies among countries in the same region.

“I'm deeply honored and excited to lead Jumia’s operations in Uganda and Kenya during this exciting phase of growth. Our commitment to delivering an innovative, convenient, and affordable online shopping experience remains unwavering.

Additionally, we are dedicated to fostering more brand partnerships with both local and global companies. We are witnessing huge interest from global brands to be their sole partner and new brands to launch their products overnight in the whole country," said Vinod upon his appointment.

Vinod started with Jumia in 2020 as Head Global Fulfillment Operations, overseeing operations across all Jumia markets. He played a pivotal role in making Jumia shipping faster, cheaper and double the size in one and a half years.

In 2022 he became the Chief Executive Officer overseeing the expansion and deployment of Jumia Uganda where he successfully turned the business around.

Prior to Jumia, Vinod worked in Strategy, Finance and Supply Chain with Lafarge Group, a French conglomerate, and was based in Europe, Asia and Africa.

He has also worked as a software engineer in India earlier in his professional career. Vinod earned a B.S. in Engineering and also holds a dual MBA degree from MDI Gurgaon in India and ESCP Europe in London.