Crown Beverages injects sh5b in customer give-back
Crown Beverages is the bottler of soft drinks like Pepsi, Mountain Dew, Mirinda, and Nivana mineral water.
In the campaign launched at the company factory at Kyambogo in Kampala on Wednesday, and set to run till mid-November, consumers shall win prizes worth sh5b that include cars, motorbikes, smartphones, and TV screens.
By Benon Ojiambo
Journalists @New Vision
KAMPALA - There was fanfare as Crown Beverages Limited launched a three-month campaign in which the company will be giving back to its customers.
Crown Beverages is the bottler of soft drinks like Pepsi, Mountain Dew, Mirinda, and Nivana mineral water.
In the campaign launched at the company factory at Kyambogo in Kampala on Wednesday, and set to run till mid-November, consumers shall win prizes worth sh5b that include cars, motorbikes, smartphones, and TV screens.
Speaking at the launch event, Rogers Anguzu, Commercial Manager, noted that the campaign dubbed ‘Tema Enyonta’ reflects the company's commitment to refreshing not just consumers’ thirst but their lives as well
“Our customers work hard for every shilling they spend. This is our way of giving back by ensuring that with every bottle they open, they stand a real chance to win something valuable. It is about fun and rewarding loyalty,” Anguzu said.