Competition key for promoting brand quality, recognition
Sun Tzu, a Chinese military strategist said: "Keep your friends close, but your enemies closer". This means follow not only what your business partners are doing but what your competitors are involved in as well. Economist Adam Brandenburger refers to this as competition.
PREMIUM Business
Competition key for promoting brand quality, recognition
NewVision Reporter
@NewVision
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Working with your competitor might not be a bad idea after all. Banks are in competition for customers. However, behind the scenes, they confidentially share information on bad borrowers