As CIIE opens China's market, can Uganda seize the export opportunity?

As the ninth China International Import Expo (CIIE) brings together businesses from across the world, African countries, including Uganda, are being encouraged to seize opportunities in China's vast consumer market.

For Uganda, the stakes are significant. 10 Ugandan companies are participating in this year's expo, providing a platform to introduce local products to Chinese buyers, explore partnerships and build commercial relationships that could increase exports.

Wei Longyu, Coordinator of the China International Public Communication Centre (CIPCC) at the China Association of Public Diplomacy, described CIIE as an important gateway for countries, regions and international organisations seeking to introduce their products to the Chinese market.

He said the expo gives international businesses access to approximately 1.4 billion Chinese consumers while allowing people in China to discover products from around the world.

"For African countries, this is an opportunity to show what you have and what you can bring to the Chinese market," Wei said in an interview at the CIIE Media Centre.

He noted growing interest in African agricultural produce, food, oils and other value-added products with potential in China.

Wei encouraged more African businesses to participate in future editions, highlighting opportunities beyond physical exhibition stands. He particularly pointed to China's developed digital commerce ecosystem, which allows exporters to reach consumers across the country through online platforms.

"Products are not only sold locally but also online, so that the whole of China can know what Uganda can bring to us," he said.

He added that the increasing use of artificial intelligence and modern technology by exhibitors was creating new ways to demonstrate product features and help consumers make informed purchasing decisions.

Ten Ugandan companies are participating in this year's expo. Among those exhibiting on opening day were Mac Bee Honey Harvest Company, Busaino Herbs and Fruits, and Kimco Processors. Others include Pelere Group Limited, Joy Horn Crafts, Elyon Organics Limited, Rahami Agri Group Ltd, Kalahari Exports Ltd and Najulu Women Environment and Agricultural Care Initiative, which is showcasing crafts and carvings.

Their participation comes as Uganda seeks to expand export markets and strengthen economic relations with China.

China's zero-tariff treatment for 53 African countries with which it maintains diplomatic relations, that took effect on May 1, 2026, provides an additional opening for eligible African exports.

Ugandan products with potential in the Chinese market include coffee, honey, fish, tea, spices, herbs and processed agricultural produce.

Bilateral trade between Uganda and China reached approximately $2.1 billion in 2025. Chinese exports to Uganda accounted for about $1.96 billion, while Uganda's exports to China stood at approximately $118.52 million.

Wei said greater exchanges between China and African countries would help Chinese consumers understand African products better, creating opportunities for commercial cooperation and mutual development.

He described the expo's broader ambition as building a shared future in which countries benefit from access to one another's markets while strengthening global industrial chains and economic development.