The consumer traits dictating success of new crop varieties

Farmers are reluctant to trust agro-input dealers and prefer to recycle seeds given to them by organisations because they believe those seeds will yield better than local varieties.

PREMIUM Agric. & Environment

Dr Mugasi (left) and technical persons during the workshop at Entebbe last week. The research was aimed at ascertaining how integrating consumer traits and production drives demand for improved crop varieties. (Credit: Herbert Musoke)