'Take on the Pearl' campaign: UTB flags off first winner

Sep 18, 2020

The first winner will traverse tourism sites including Sipi falls in Kapchorwa and those surrounding Mbale district accompanied by Ugandan celebrities.

TOURISM|TRIP|SIPI FALLS

Uganda Tourism Board has Friday (September 18, 2020) flagged off the first winner of its domestic tourism campaign, "Take On the Pearl."

Dominic Tugume emerged as the first lucky winner to tour Mbale in Eastern Uganda.

Excited Tugume won his maiden trip after observing all protocol directed to be followed as a rare photo of sipi falls.

Lilly Ajarova, the Executive director Uganda Tourism Board, flagging off the ‘Take on the Pearl' campaign at Uganda Tourism Board offices on September 18, 2020. (Credit: Nancy Nanyonga)

The first tourists' attraction was posted on UTB social media platforms following the stated terms and conditions participants were entitled to follow for a chance to win a trip to the country's prized tourism sites and attractions while they leverage on the opportunities presented by the Covid-19 pandemic.

This campaign was launched a week ago and aims at boosting Uganda's domestic tourism sector.

The campaign will run for 8- weeks but will be taking winners every week.

The first winner will traverse tourism sites including Sipi falls in Kapchorwa and those surrounding Mbale district accompanied by Ugandan celebrities Alex Muhangi, Cleopatra Koheirwe and Natasha Sinayobye.

According to Claire Mugabi, the UTB marketing manager, the campaign is aimed to revive the country's tourism sector through promotion of domestic tourism so as to encourage Ugandans to visit the country's prized tourism sites.