GSC serves as an athlete’s manager for 150 athletes from 20 countries. The largest group of these are based in East Africa, the Netherlands, and China.
In a country of limited sports funding, partnerships with major sports management groups are crucial. Doha World Championship 800-meter gold medalist Halimah Nakaayi is a beneficiary of such an arrangement.
Her enrollment with a leading Dutch sports management group- Global Sports Communication( GSC), is the reason her fortunes have turned around in just a year. "My association with Global Sports Communication has been wonderful. I have got the necessary exposure and competition," Nakaayi said in a recent interview.
They have not only ensured that she competes with the very best, but also availed proper coaching, international travel, accommodation, and medical insurance. Almost all these basics can't be met by all Ugandan clubs thus the elite athletes' quest for such management groups.
GSC serves as an athlete's manager for 150 athletes from 20 countries. The largest group of these are based in East Africa, the Netherlands, and China.
GSC's camp in Uganda is in Kapchorwa. When not in the Eastern Uganda high altitude camp, GSC's athletes also have stints in Nijmegen, the Netherlands. It is from here that they also base while on competition in Europe. Nakaayi was for a substantial period this season resident here.
GSC not only has its offices in Nijmegen but also a gym, athlete's house and track where athletes train on all forms of competition surfaces. Uganda's Joshua Cheptegei, Haile Gebrselassie, Eliud Kipchoga and Kenenisa Bekele, Almaz Ayana and Caterine Ibarguen are some of the other big names managed by GSC.
For over 25 years GSC has managed very many athletes to a staggering total of over 90 Olympic and 400 World Championships medals. On top of all this has been a total of 75 world records. Over the last 25 years, athletes represented by GSC have won a staggering total of over 90 medals at Olympic Games, 400 medals at World Championships and broken over 75 World Records.
Other elite Ugandan runners like Mande Bushendich, Mercyline Chelangat, Peruth Chemutai, Stella Chesang, Stephen Kissa, Moses Kurong, Ronald Musagala, and Maxwell Rotich are also managed by GSC.
They have GSC Athletes and Event Manager Jurie van der Velden as their international representative. Other similar companies include Britain's Pace Sports Management and Federico Rosa's Rosa &Associati SRL in Italy.
World Cross Country silver medalist Jacob Kiplimo is in this camp. Pace manages Moses Kipsiro, Timothy Toroitich and Thomas Ayeko, Sir Mo Farah, Dina Asher-Smith and Christine Ohuruogu.
They also represented multiple sprints Olympic and world championship gold medalist Usain Bolt.