MultiChoice PRO Tina Wamala, believes the partnership will mutually benefit both parties.
The Uganda Swimming Federation has received a sh100m title sponsorship boost from DStv towards the federation activities for the next one year.
The one-year partnership that starts now up to June next year, will cater for the DStv National Inter-club Swimming Championships, due at KISU on Saturday, the National Independence Swimming Gala on October, 7-8 and the National Open Swimming Championships, on November 11 - 12 at GEMS Cambridge International School Kampala.
MultiChoice PRO Tina Wamala, believes the partnership will mutually benefit both parties. She believes with the sponsorship, DStv will reach more customers through the marketing of the DStv EXPLORA Decoder, while for USF, funding will be eased for the selected events with increased publicity for selected brand ambassadors, who are all young swimmers.
"DStv through the SuperSport brand continuously contributes to the sports sector directly and indirectly. With sports as a key focus of our corporate social investment programme, we aim at showcasing Uganda's local talent through the different sports programs. Our decision to sponsor swimming is in alignment with our desire to support local content, local sport included. We believe it's a sport that needs recognition in Uganda and by tapping into it; we will make a fundamental difference in swimming as a serious sport," Multichoice marketing manager Phoebe Nakabazzi stated.
"Our sponsorship will cover some of the expenses such as medals, trophies, official uniforms and podium winners' gifts. DStv will also support USF in creating awareness for swimming as a sport and at the same time identify talented swimmers who will double as DStv kid ambassadors." Phoebe continued.
USF President Donald Rukare who received the sponsorship package on behalf of USF, thanked DStv Uganda for the support.
"We are excited about this partnership with DStv as this is a big boost for Uganda Swimming Federation and the different participants set to compete in the coming tournaments. The fact that the partnership is aimed towards maturing Ugandan sports, particularly within the younger generation is a step in the right direction and in line with the federation's goal to overhaul swimming, including other water sports," "
Swimming as a sport is still growing in Uganda, and therefore an honour when companies like DStv support its growth. "It's through such corporate partnerships that we will be successful," Rukare noted.