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Nile Breweries trains retailers

By Jackie Nalubwama

Added 9th August 2016 02:25 PM

In a four-day training programme, retailers are coached in how to make successful a business from selling beer.

Nile Breweries trains retailers

Nile Breweries Limited Sustainable Development Manager, Ronald Mayanja celebrates with retailers after a retailer development training programme in Ggaba on 29th July 2016.Photos/ Nicholas Oneal

In a four-day training programme, retailers are coached in how to make successful a business from selling beer.

Nile Breweries Limited has taken the high road by ensuring that its success trickles down to its retailers too.

In a four-day training programme, retailers are coached in how to make successful a business from selling beer.

NBL Corporate Affairs Manager, Onapito Ekomoloit said the programme, dubbed Retailer Development Programme, is meant to create a thriving world in which all those who deal with NBL share the growth of the company.

"We consider retailers, the roots of our market strength and need them to be as efficient as we are. We have witnessed fantastic growth to become Uganda's beer market leader, crowned by establishing the second brewery in Mbarara three years ago," he said.

 
Explaining the details of the programme, Ronald Mayanja Omugalanda, NBL's sustainable development manager, said it has four models: Managing Personal Finances, Basic Business Skills, Running My Beer Business; and Responsible Retailing and Environmental Awareness.

This is the programme's second year as 352 retailers were trained in 2015 and NBL hopes to train 800 this year.  

Of the 50 retailers trained in Ggaba, Ibrahim Kyevuga said he has learnt a lot especially how to manage money, marketing, and the benefits of insurance.

 
"In the past, my expenses have been higher than my income. Under money management, I have learnt the importance of making a budget, using an income statement and record keeping," said Kyevuga, who added that he learnt the purpose of banking. He said he would open an account for the business in dfcu bank.

For that matter, Mayanja said NBL is rolling out this training in Kansanga, Kabalagala, Nakulabye, Entebbe, bwaise, Ntinda, Ntinda, Arua, Gulu, Lira and Mbarara.
Globally, SABMiller wants to train half a million retailers and 5700 retailers in Uganda by 2020.


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