Africa Rising campaign launched amidst pomp in Mauritius

Jun 26, 2014

Practically the whole world agrees that Africa is indeed the future, but we as Africans need to take responsibility for that

By Kalungi Kabuye in Mauritius

Practically the whole world agrees that Africa is indeed the future, but we as Africans need to take responsibility for that, grasp by our two hands and make it real for more than a billion Africans that live on the continent.


These were the sentiments expressed at the spanking Mauritius resort of Trous Aux Biches on Tuesday night, with a cross section of media from across Africa in attendance.

Sponsored by the pay TV company Multichoice, the night was marked by a showcase of all that is good in Africa, and tribute was paid to the company for their efforts to show Africa in a good light.

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Dancers perform at the launch of Africa Rising at Trou Aux Biches Resort and Spa, Mauritius on Tuesday night. PHOTO/Kalungi Kabuye

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African artists (left-right): Davido, Tiwa Savage and Loala Rae perform at the launch. PHOTO/Kalungi Kabuye

Climax of the night came with the launching of the official video of the song Africa Rising, a collaboration of six musicians from across Africa, including Davido, Tiwa Savage and Loala Rae, all from Nigeria.

Others are Sarkodie (also referred to as Obidi Pon Bidi) a Ghanaian hip hop recording artist, entertainer, and brand ambassador; Diamond Platnumz (or simply Diamond), a Bongo Flava recording artist from Tanzania; Mi Casa, a South African band consisting of three members, Dr. Duda (producer) and pianist, Jsomething (vocalist and guitarist), and Mo-T (trumpeter).

Some of the artists were later present to perform the song as a finale of the night.

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