Sunday Vision to get new face starting June 28

By Ronald Mugabe

Sunday Vision, Uganda’s leading family paper, will have a fresh new look starting June 28.

The re-design is intended to give our readers a much better reading experience with improved and new sections of the paper.

According to Barbara Kaija, Vision Group's Editor-in-Chief, all the sections in the redesigned Sunday Vision are well packaged with lots of educative and appealing stories that will encourage the whole family to read.

The new Sunday Vision comes with lots of new content and a fresh design. Some of the new content in the repackaged paper include Toto on Sunday, a thrilling comic magazine punctuated with children’s activities and a motoring section with lots of features, experiences and tips for car owners.

There is also an Innovations section, presenting new products and ideas that can help our audiences make or save money and make their lives more comfortable.

“We are unveiling a Toto on Sunday edition and it will feature a local children’s comic strip, the first of its kind on our Ugandan market. It will be an engaging and entertaining read for the children,” says Kaija.
 

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Another striking feature of the new Sunday Vision is a revamped Sunday Xtra (above), a pull-out aimed at helping the entire family to be happier, healthier and more successful.

“Appreciating the financial prudence required in running our families, we are also introducing Auntie Money, who will help us find bargains around the country and advise us on how to make the shilling last longer,” she adds.

Kaija assures the readers that the new sections of Sunday Vision will appeal to the whole family. She encouraged parents to read it with their children.

“Parents who want to turn their children into leaders should invest in reading with and for their children because readers are leaders,” she mentions.

Seasoned designer David Billington explained that the new Sunday Vision will be brighter, more appealing and reader friendly.

“We are making Sunday Vision more dynamic to give readers amazing value for money. The new paper is built using the best social media concepts and new innovations to keep readers at a cutting edge,” said David Billington, who is also behind the design of the UK’s most successful paper, Mail on Sunday.
 

The front page of the latest Sunday Vision issue (June 21st)

Vision Group’s head of marketing, Susan Nsibirwa, also intimates that the Sunday Vision redesign is in response to what our readers have told us they want to see in their Sunday paper of choice.

“There is great content for everyone in the family; making the redesigned package a must buy. Toto on Sunday will keep the kids entertained; our new motoring section will keep those fascinated about cars updated and the younger readers will enjoy the innovations section. All this has come in response to our readers’ requests,” she says.

She adds that all this new content in the new package will offer great value for any advertiser interested in reaching across the family.

Auntie Money’s section is, especially designed to give advertisers a platform to publish any special offers they have for their customers.