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Midwives-for-all campaign goes online

By Vision Reporter

Added 27th May 2015 02:11 AM

THE Embassy of Sweden in Uganda has taken on blogging and social medial platforms as means of reaching out to the youth and encouraging them to take on the midwifery profession

Midwives-for-all campaign goes online

THE Embassy of Sweden in Uganda has taken on blogging and social medial platforms as means of reaching out to the youth and encouraging them to take on the midwifery profession

By Jacquiline Emodek

 

THE Embassy of Sweden in Uganda has taken on blogging and social medial platforms as means of reaching out to the youth and encouraging them to take on the midwifery profession.

 

This is part of the 'midwives4all' campaign which was launched in April this year by the Swedish ambassador Urban Andersson.

 

"We need young people to go out there and tell others the importance of midwives so that they can embrace the profession and reduce the maternal mortality rate," Nelly Badaru the consultant of the Midwives-for-all campaign said.

 

Badaru was addressing peer educators, youth and journalists at the Swedish Embassy in Kampala on Tuesday.

 

Gilbert Beyamba the chief of staff at Reach A hand, Uganda said that use of blogs and the social media platforms will get the message across because they are mediums mostly used by youth to get their information.

 

"Majority of the people using online platforms are youth, you find them on facebook, whatsapp, twitter and they are engaged," he noted.

 

He added that this engagement will create a conversation that will highlight the role of the midwives so that young boys and girls can pick interest in midwifery as a career choice.

 

Vivian Wakisa the director of Wakisa ministries said the use of blogs and social media platforms will have a personal impact because of the dot com era.

 

 "Everyone today has a smart phone and that is how the youth communicate therefore the vital information from the campaign will be received by someone through their phones," she said.

 

The use of social media and blogging platforms is also aimed at increasing male involvement.

 

Vivian Wakisa the director of Wakisa ministries said the involvement of youth now in the midwives-for-all campaign will increase male involvement in maternal health.

 

 "The youth are the future generation therefore if they are involved now, in future when they are men they will ensure that women get access to available services," she said.

 

In Uganda maternal mortality rate remains high with 20 women dying every day giving birth.

 

The main contributing factor is the lack of trained midwives especially in hard-to-reach areas.

 

On average a Ugandan midwife delivers between 350-500 babies each year which is more than twice the recommended 175 births per midwife by the World Health Organization.

 

Badaru explained that the use of social media is part of the multi-media campaign of the midwives-for-all campaign which entails using television, radio and social media to mobilize the public and spur the debate about the role of midwives.

 

The midwives-for-all campaign is a build up to the international Day of the midwife on May 5th.

Midwives-for-all campaign goes online

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