Popular African TV soaps for Africa Magic

By Ssebidde Kiryowa

It is going to be more entertainment fanfare as Africa Magic, a foremost provider of African entertainment content on the continent, adds short format content like sitcoms, soaps, magazine and reality shows on their menu. 

The channel (DStv channel 153) has been previously renowned for its focus on contemporary movies.

The change, which takes effect from the March 16, 2015 at 1pm, will also see the channel remove its ‘movies’ descriptor as it will henceforth simply be known as Africa Magic Urban.

Wangi Mba-Uzoukwu, the Regional Director, M-Net (West), says the change is part of Africa Magic’s on-going development strategy, as the brand continues to enhance the viewer experience whilst ensuring its channels are clearly defined by content and name.

 “The new Africa Magic Urban channel will henceforth be the home of new and exclusive short format content like soaps, sitcoms, magazine and reality shows, even as it continues to showcase exciting contemporary movies that mirror real life and tell real stories.”

The General Entertainment channel, which sits on the compact and premium bouquets, will also bring to viewers popular shows like the Emmy Award nominated Angolan telenovela Windeck, and Nigerian television series, Gidi Up, amongst many others.

“The rest of the Africa Magic channels will remain as they are, and our viewers can continue to expect the best of world class African entertainment content.

Our viewers’ options have greatly improved and with so much more new and exciting content like telenovelas, sitcoms and reality shows coming up in 2015, the Africa Magic channels remain the best place for lovers of entertainment,” Mba-Uzoukwu added.

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