Pilsner unveils long neck bottle
PILSNER Lager has unveiled a new brand look aimed at complementing the urban contemporary lifestyles of its consumers. “The Pilsner Lager consumer is urban, contemporary and favours the stylish things in life.
By Vision Reporter
PILSNER Lager has unveiled a new brand look aimed at complementing the urban contemporary lifestyles of its consumers. “The Pilsner Lager consumer is urban, contemporary and favours the stylish things in life.
“The new look is one of the changes that the brand is going through in order to strengthen connection and appeal with its consumers,†said Innocent Tibayeita, the Uganda Breweries marketing manager for emerging brands.
Tibayeita added that in order for a brand to grow, there is need to take into consideration the demands and wants of consumers. By adapting the new look, Tibayeita explained at the Kampala launch, Pilsner Lager was honouring fast changing consumer trends.
“Pilsner Lager is a recent winner of the 2010 Monde Selection Awards, cementing the fact that the brand is truly a winning brand. Changing our look will also be in celebration of all our many achievements and recognition of our consumers,†said Tibayeita.
He disclosed that to celebrate the dawn of the revolution, Pilsner Lager will host consumer launches in different regions across the country.
PILSNER Lager has unveiled a new brand look aimed at complementing the urban contemporary lifestyles of its consumers. “The Pilsner Lager consumer is urban, contemporary and favours the stylish things in life.
“The new look is one of the changes that the brand is going through in order to strengthen connection and appeal with its consumers,†said Innocent Tibayeita, the Uganda Breweries marketing manager for emerging brands.
Tibayeita added that in order for a brand to grow, there is need to take into consideration the demands and wants of consumers. By adapting the new look, Tibayeita explained at the Kampala launch, Pilsner Lager was honouring fast changing consumer trends.
“Pilsner Lager is a recent winner of the 2010 Monde Selection Awards, cementing the fact that the brand is truly a winning brand. Changing our look will also be in celebration of all our many achievements and recognition of our consumers,†said Tibayeita.
He disclosed that to celebrate the dawn of the revolution, Pilsner Lager will host consumer launches in different regions across the country.