Toshiba plan laptop bonanza

Apr 25, 2003

Kunio Eizuka , the managing director of Toshiba Gulf company, says they will soon be introducing their range of laptops to Uganda.

By Mikaili Sseppuya

Kunio Eizuka , the managing director of Toshiba Gulf company, says they will soon be introducing their range of laptops to Uganda.

This is in addition to other electronics and household appliance sales. The company hope to expand their market share from 30% to 40% in this region.

Speaking at Anisuma Traders’ Garden City outlet on, Thursday Eizuka said, “Toshiba has about 30% to 35% of the electronics and household appliances market in the East African region comprising of Uganda, Kenya and Tanzania. We have hopes of expanding this to 40% in future. We also hope to introduce laptops here very soon.”

Demand for IT equipment in Uganda continues to grow as local businesses adopt more modern approaches to operate.

His company, based in Dubai, UAE oversees Toshiba operations throughout this region.

“Right now we are concentrating on wide plasma displays, home appliances like DVDs, TV sets, rice cookers, refrigerators. micro-ovens and so on. We are also fast developing this market with our Anisuma partners,” Eizuka said during a one-day visit.

He said they trusted Anisuma and had a good working relationship with them. He added that they were leading players in the Middle East.

“We are currently number one or two in Kuwait, Saudi Arabia, United Arab Emirates (UAE), Lebanon and Egypt in Information Communication technology and TVs.

“In addition we are also working with some government programs like supplying Saudi Arabian education sector with 1000 PCs, for we are very reliable.” he said.

He explained that they were aiming to make big growth here and were therefore going to make an advertising campaign through TV, billboards and other media. Eizuka praised the African market for continued growth during this period.

Anisuma is quickly emerging as one of Kampala’s fastest growing electronics dealers. They now have two outlets in the city centre.

Anisuma managing director, Kishore Nawani said their prices offered on new items are very low. He said their items are sold almost as cheap as re-conditioned, but have the advantage of being purchased with a relevant company warranty.

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