Bell beer makers explain shortage
Jul 18, 2003
THE shortage of Bell beer, bottled by Uganda Breweries Limited (UBL), is due to installation of new production machinery
By James Odomel
THE shortage of Bell beer, bottled by Uganda Breweries Limited (UBL), is due to installation of new production machinery.
UBL communication manager, Peter Odeke, said on Thursday, “UBL is fitting in new machines and this has caused the delay in production and resulting to shortage of our brands in the market place. We apologise to all our customers and trade partners for the current disruption in supply.â€
Odeke said the brewery is working round the clock to have production levels retrun to normal by next Wednesday.
Recently the price of Bell, UBL’s flagship brand, went up by sh700 a bottle at several city pubs. From an average sh1,300 to sh2000.
Upcountry distributors have been the worse affected.
However Odeke recently claimed that the shortage of Bell was because UBL had stopped production at the end of June to conduct stocktaking.
He said the scarcity has been caused by an insufficient support stock at the turn of the financial year.
“We have been suffering from support stock, the demand for Bell has been so much that everything has been going to the market. Bell will be a little restricted because we have to send it out to the whole country but this is temporary,†Odeke said.
“The public knows we have a quality product. It will still be on the market but not as much as it has been.†Odeke said.
He said the recommended retail price remains sh1,300 per bottle.
THE shortage of Bell beer, bottled by Uganda Breweries Limited (UBL), is due to installation of new production machinery.
UBL communication manager, Peter Odeke, said on Thursday, “UBL is fitting in new machines and this has caused the delay in production and resulting to shortage of our brands in the market place. We apologise to all our customers and trade partners for the current disruption in supply.â€
Odeke said the brewery is working round the clock to have production levels retrun to normal by next Wednesday.
Recently the price of Bell, UBL’s flagship brand, went up by sh700 a bottle at several city pubs. From an average sh1,300 to sh2000.
Upcountry distributors have been the worse affected.
However Odeke recently claimed that the shortage of Bell was because UBL had stopped production at the end of June to conduct stocktaking.
He said the scarcity has been caused by an insufficient support stock at the turn of the financial year.
“We have been suffering from support stock, the demand for Bell has been so much that everything has been going to the market. Bell will be a little restricted because we have to send it out to the whole country but this is temporary,†Odeke said.
“The public knows we have a quality product. It will still be on the market but not as much as it has been.†Odeke said.
He said the recommended retail price remains sh1,300 per bottle.