Orumuri goes bi-weekly
Nov 23, 2003
A LEADING vernacular newspaper in western Uganda, Orumuri and a sister paper to The New Vision, has gone bi-weekly.
By K. Muhanga
A LEADING vernacular newspaper in western Uganda, Orumuri and a sister paper to The New Vision, has gone bi-weekly.
Tom Wasswa, The New Vision’s circulation manager, on Friday said the new trend would be effective from December 4.
He said the second issue, which would be published every Thursday, would contain more leisure stories and pictorials.
Wasswa said events of the week would also be rounded up.
“There has been a big demand from our readers to have a second publication in a week. We want to satisfy their demand,†he said.
Wasswa said several advertisers had been missing their targets because of the deadlines and space in the weekly.
“With the second issue in a week, our advertisers will have more opportunity than ever,†he said.
The editor of Orumuri, Jossy Muhangi, said the Thursday paper would feature people’s profiles and untold stories.
“It will be worth to read,†Muhangi said.
Orumuri started in 1989 with about 4,000 copies in circulation but has today grown to over 12,000.
“The paper will give the readers the value for their money,†said Gershom Agaba, marketing officer for the western region.
Ends
A LEADING vernacular newspaper in western Uganda, Orumuri and a sister paper to The New Vision, has gone bi-weekly.
Tom Wasswa, The New Vision’s circulation manager, on Friday said the new trend would be effective from December 4.
He said the second issue, which would be published every Thursday, would contain more leisure stories and pictorials.
Wasswa said events of the week would also be rounded up.
“There has been a big demand from our readers to have a second publication in a week. We want to satisfy their demand,†he said.
Wasswa said several advertisers had been missing their targets because of the deadlines and space in the weekly.
“With the second issue in a week, our advertisers will have more opportunity than ever,†he said.
The editor of Orumuri, Jossy Muhangi, said the Thursday paper would feature people’s profiles and untold stories.
“It will be worth to read,†Muhangi said.
Orumuri started in 1989 with about 4,000 copies in circulation but has today grown to over 12,000.
“The paper will give the readers the value for their money,†said Gershom Agaba, marketing officer for the western region.
Ends