Going window shopping? What you need to know

Mar 05, 2009

MANY people think window shopping is just a recreational activity for idle people. However, it is much more than that.

By Aidah Nanyonjo

MANY people think window shopping is just a recreational activity for idle people. However, it is much more than that.

Susan Nalubega, a second year student at Makerere University says she goes window shopping to learn more about her personal tastes.

“By browsing through windows, I get an idea of what is new on the market. Sometimes, I get into the mood to buy certain things,” she says.

Nalubega says doing window shopping days before the actual day of shopping saves her from stress and time wastage when the real shopping day comes.

“It is imperative to window shop days before the of shopping actual purchase so that you identify what you want and where to get it,” she adds.

According to Moses Kalibbala, a shop attendant at Avemar Shopping Arcade on Luwum Street, one should first think about the purpose of the window shopping. Is it to scout for new fashion trends or is it to make a shopping list with the intention of coming later to do the shopping?

Kalibbala says window shopping helps one to thoroughly examine the things he wants to buy. The price, colour, durability and service aspects are the major issues one has to look out for.

“It is better to do window shopping whenever we find time. It helps you budget for the item,” Kalibbala says.
Window shopping is always good when you want to buy clothes, jewellery and toys.

The new arrivals and the eye-catching items attract you during that period. However it is not good to decide on the electronic goods and other costly items during window shopping.

This is so because such products need proper planning, thorough analysis and enquiries from people who have used them.

Kalibbala says when you window shop, you are able to compare the brand, price and colour of the item and make a final decision.

So, she says, time spent window shopping is not time wasted.
Although window shopping is advantageous, it also has some disadvantages.

One of the disadvantages is that it is addictive. It can also lead you into impulse buying. “Some sellers are very persuasive and you may end up getting tempted to buy things you had not budgeted for,”Nalubega says.

In Uganda, most items on sale do not have price tags, so it requires oneto go in and inquire about the price, which may not go down well with the seller, especially if you are not buying.

With inflation, the prices of items keep changing. You may leave a shop today when an item is at a particular price and come back tomorrow when the price has gone up, making the whole purpose of window shopping meaningless.

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