Celtel parent firm rebrands

By Vision Reporter

MTC Group, the parent company of Celtel International, has re-branded to Zain which becomes the group’s corporate master brand immediately.

In Africa, the Zain Group will continue to trade under the Celtel brand. “Zain will bring together all our operations under a single, strong and unique identity. We believe it is the optimal platform upon which we can build a global brand with the ultimate goal of better serving our customers,” Saad Al Barrak Zain Group’s chief executive said.

“It will propel the group towards becoming one of the top 10 global mobile telecommunications companies in the next four years.”

The Zain brand’s theme is: “A Wonderful World.” Brand architect Tito Alai, the group’s chief commercial officer who also developed the Zain Group’s successful Celtel brand in Africa, said: “The name Zain was selected from a list of over 400 after extensive research across many countries and cultures validated its broad global appeal.”