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Safaricom is East Africa’s most respected company

By Vision Reporter

Added 26th November 2007 03:00 AM

SAFARICOM Kenya is this year’s most respected company by chief executives in East Africa, a survey has revealed. According to the 8th East African Most Respected Company Survey, most chief executives voted Safaricom because of its focused expansion strategy into new markets, strong leadership and

SAFARICOM Kenya is this year’s most respected company by chief executives in East Africa, a survey has revealed. According to the 8th East African Most Respected Company Survey, most chief executives voted Safaricom because of its focused expansion strategy into new markets, strong leadership and

By Emmy Olaki

SAFARICOM Kenya is this year’s most respected company by chief executives in East Africa, a survey has revealed. According to the 8th East African Most Respected Company Survey, most chief executives voted Safaricom because of its focused expansion strategy into new markets, strong leadership and management and solid financial performance among others.

Safaricom is the third company to win the award. The previous holders were East African Breweries and Kenya Airways.

Celtel Tanzania was the most respected company in the telecommunications sector, followed by MTN Uganda. Celtel Uganda, which featured for the first time, was the third most respected company in the region.

Most chief executives based their decisions on quality products and services, focused expansion strategies into new markets, strong leadership and management, innovative products and services and brand presence.

The survey was conducted by PricewaterhouseCoopers.

MTN is still the most respected company in Uganda, Safaricom in Kenya and Tanzania Breweries in Tanzania.

Homegrown, a Kenyan- based company, is the most respected in the region in the agricultural sector followed by Mumias Sugar, Unilever Tea, James Finlay and Brookside Dairies.

Barclays Bank was the best in the financial services sector, followed by Standard Chartered and Stanbic Bank Uganda. Equity Bank of Kenya and Kenya Commercial Bank came fourth and fifth respectively.

Serena Group of Hotels is the most respected in the hotel and tourism sector, followed by Kilimanjaro Hotel Kempinski, Sarova Group of Hotels, Kenya Wildlife Authority and Tamarind Group, Kenya.

In the manufacturing sector, East African Breweries is the most respected, followed by Bidco Oil, Unilever, Mukwano Group of Companies and Bamburi Cement because of quality products and strong leadership and management.

In the services sector, Kenya Airways still leads, followed by Nakumatt supermarkets, Agakhan hospitals, Shell Uganda and Precision Air, for among other reasons, good customer service.

This year, an award to recognise a non-commercial public entity that demonstrates best practices in service delivery and management style was introduced and Kenya Revenue Authority emerged winner. In Uganda, the National and Sewerage Corporation got the award.

A total of 353 chief executives took part in the survey. “Respect is a value that cannot be bought or demanded, it has to be earned. Once earned, it must be guarded jealously as it is fragile. The highest accolade that a business can get is to truly earn the respect of business leaders,” Charles Muchene, the survey director and country leader of PricewaterhouseCoopers, Kenya, said.

Safaricom is East Africa’s most respected company

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