UGANDA Breweries has launched a sh1b promotion for its flagship Bell Lager brand, report James Odomel and Wambui Oyulu.

Dubbed Bell Ekidde Ekidde the promotion aims at rewarding hundreds of thousands of its loyal consumers.

Hilda Karamagi, the marketing director, said the promotion would run for three months.

Consumers will redeem their rewards from the under the crowns of the beer bottles.

Prizes include house rent for an entire year, payment of monthly water and power bills and a fully-paid for one year fuel card.

“These will be additional prizes to the instant prizes which are under the crown,” Karamagi explained to reporters on Monday.

The promotion comes on the back of Bell Lager’s new label.