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New Vision gets bigger special sections

By Vision Reporter

Added 27th July 2008 03:00 AM

THE NEW VISION today launches a new design for five inner sections of the newspaper, as Bukedde FM, also owned by the company, starts official broadcasting after a month of testing its equipment.

THE NEW VISION today launches a new design for five inner sections of the newspaper, as Bukedde FM, also owned by the company, starts official broadcasting after a month of testing its equipment.

By Herbert Ssempogo

THE NEW VISION today launches a new design for five inner sections of the newspaper, as Bukedde FM, also owned by the company, starts official broadcasting after a month of testing its equipment.

Renowned design consultant David Billington redesigned the sections. They are Health published on Monday, Woman on Tuesday, Education and Career on Wednesday, Local Leader on Thursday and Weekend on Friday.

Chief executive officer Robert Kabushenga yesterday stated: “We needed to make a new and unique offering inside the newspaper to create more value for the readers. This is in line with the policy of constant innovations.”

Bukedde FM, based at the head office in Kampala, is to broadcast on 100.5FM. The radio will kick off at 5:00am with a four-hour breakfast show, Bukedde butya, to be presented by Mark Mukunja and Hellen Nakachwa.

“The show will offer news, information and entertainment to listeners,” Kabushenga said.

It will be followed by a music interlude that runs up to 4:00pm when Columbus Oulanya and Bills Butodene take over with Akayisanyo, ending at 7.00pm.

“We have a team of very good presenters,” Kabushenga said, adding that it will be the first time that Oulanya officially presents in Luganda.

Mugobansonga, a three-hour talk show hosted by veteran journalist Sseruga Matovu, will follow shortly. Former Prime Minister Kintu Musoke and Grace Ssemakula Ndugwa, the head of the Lugave clan, will be hosted on the maiden show.

“It will give a clear perspective of Buganda Kingdom issues from listeners’ and the guest’s point of view,” Kabushenga noted.

The sports updates will be presented by Laurian Lubulwa and Innocent Tegusulwa hitherto on Vision Voice also owned by Vision Group.

“We have been overwhelmed by the response from the public. People were used to the nonstop music, so we have to move slowly into the programmes,” Kabushenga said.

“Some of the ardent Bukedde FM listeners are commuter taxi drivers. Besides, a recent research showed that 90% of listeners tune in to radios while at home or at their work stations,” he explained.

New Vision gets bigger special sections

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