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UBC has many challenges but is shaping up

By Vision Reporter

Added 5th August 2008 03:00 AM

EDITOR—I respond to a recent letter entitled “UBC should shape up” by Mr Deo Apollo Mugabe.

EDITOR—I respond to a recent letter entitled “UBC should shape up” by Mr Deo Apollo Mugabe.

EDITOR—I respond to a recent letter entitled “UBC should shape up” by Mr Deo Apollo Mugabe.

The writer was dismayed that nothing much had changed with the national broadcaster.

He said the presenters frequently lacked the ability to introduce their programmes.

He was also frustrated that the programmes were interrupted by numerous black spots and the use of wrong captions. I wish to thank Mugabe for the avid interest he has shown in UBC and in UBC TV in particular. A presenter of a TV programme follows a script which allocates specific times in which they have to mention the name of the programme and its advertiser.

These slots are usually reserved for the beginning of the show; before and after any advert break and at the close of the show. The presenter must always abide by this script.

TV stations in Uganda often suffer black spots because of power outages. Usually when power goes off, a generator automatically comes on. This process takes around about 45 seconds to two minutes. It is this gap that causes the black spot but it is unfortunately beyond our control. Another of his complaints centred on the use of wrong captions. During a programme numerous captions are used. Some are used to introduce the topic, to name the persons on the show and to give the phone lines that one can use to participate.

However, scrolls promoting products and other shows are also run during different programmes.

It is imperative for the viewer to read and interpret the caption diligently. Mugabe’s final comment was on the UBC website. UBC is creating a website on www.ubconline.co.ug. It is a newly-created website that is still under construction. UBC is shaping up and we remain committed to serving the Ugandan public.

Jane Kasumba
Public Relations and Communications Manager
Uganda Broadcasting Corporation

UBC has many challenges but is shaping up

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