MTN Zone has 1.3 million customers
WITH more than 1.3 million users within two weeks of its launch, MTN Zone is the most well-received phone product in the country
WITH more than 1.3 million users within two weeks of its launch, MTN Zone is the most well-received phone product in the country, writes James Odomel.
Erik Van Veen, the chief commercial officer said: “In terms of product uptake, this is the best performing in the history of any product launch in Uganda and most likely in the region.â€
“A quick comparison with Ghana, where the product has been rolled out shows why the Ugandan experience is the new case study in product uptake.
"It took Ghana, which has twice the number of subscribers, over a month to reach 1 million,†he said.
With MTN Zone, a person can receive a discount of as much as 99% when making a call depending on the time and amount of traffic in a particular area.
Erik Van Veen, the chief commercial officer said: “In terms of product uptake, this is the best performing in the history of any product launch in Uganda and most likely in the region.â€
“A quick comparison with Ghana, where the product has been rolled out shows why the Ugandan experience is the new case study in product uptake.
"It took Ghana, which has twice the number of subscribers, over a month to reach 1 million,†he said.
With MTN Zone, a person can receive a discount of as much as 99% when making a call depending on the time and amount of traffic in a particular area.