Zain is more than colour
EDITOR — I would like to thank that customer for the concern about the Zain colours (The New Vision, Monday, August 25, 2008). <br>After the acquisition of Celtel in 2005, Zain embarked on a journey to build a competitive, global identity, relevant to our customers.
EDITOR — I would like to thank that customer for the concern about the Zain colours (The New Vision, Monday, August 25, 2008).
After the acquisition of Celtel in 2005, Zain embarked on a journey to build a competitive, global identity, relevant to our customers.
Our new brand and tagline — ‘A Wonderful World’ — captures the energy, inspiration and diversity of our employees, customers, partners and stakeholders. We are building on the tagline already familiar to millions of our customers in Africa (‘Celtel. Making Life Better’).
The Zain brand is not just about different colours, but means different things to many people globally.
The vibrant fresh colours nicely contrast with the black background. Zain has also chosen natural themes and backgrounds along with heartwarming colours as a secondary palette.
Our logo is clear and made up of three colours — black, aqua and purple. The secondary colours include magenta (pink), the colour we use for buildings and vehicles in Uganda. There is also lime green, blue and yellow. These help to bring out the brand personality of Zain as daring, spirited, radiant, strong and optimistic.
Zain is better positioned to give customers more innovative products and quality service. The colours are just one of the components we are using to introduce the brand to the market.
Justina Ntabgoba-Kayemba
Corporate Social
Responsibility Manager
Zain Uganda
After the acquisition of Celtel in 2005, Zain embarked on a journey to build a competitive, global identity, relevant to our customers.
Our new brand and tagline — ‘A Wonderful World’ — captures the energy, inspiration and diversity of our employees, customers, partners and stakeholders. We are building on the tagline already familiar to millions of our customers in Africa (‘Celtel. Making Life Better’).
The Zain brand is not just about different colours, but means different things to many people globally.
The vibrant fresh colours nicely contrast with the black background. Zain has also chosen natural themes and backgrounds along with heartwarming colours as a secondary palette.
Our logo is clear and made up of three colours — black, aqua and purple. The secondary colours include magenta (pink), the colour we use for buildings and vehicles in Uganda. There is also lime green, blue and yellow. These help to bring out the brand personality of Zain as daring, spirited, radiant, strong and optimistic.
Zain is better positioned to give customers more innovative products and quality service. The colours are just one of the components we are using to introduce the brand to the market.
Justina Ntabgoba-Kayemba
Corporate Social
Responsibility Manager
Zain Uganda