Capital FM has most listeners
Feb 27, 2006
A national random survey of radio listening trends has shown Capital FM as the most listened to radio station. Capital was ahead of Simba, Radio Uganda, CBS, Akaboozi, Super, CBS II, Radio One, BBC, Kfm and Dembe in a survey where just under 2,000 respondents were polled.
By Vision Reporter
A national random survey of radio listening trends has shown Capital FM as the most listened to radio station. Capital was ahead of Simba, Radio Uganda, CBS, Akaboozi, Super, CBS II, Radio One, BBC, Kfm and Dembe in a survey where just under 2,000 respondents were polled.
“We have done this survey annually for more than 10 years,†Steadman & Associates’ research manager Virginia Kwanzi said.
Capital management said it was no fluke that the results came out the way they did.
Capital’s director Patrick Quarcoo said, “What has kept Capital on top is investing a lot in research and keeping close to the listener… we have changed the concept to make it more contemporary.â€
“We have made the brand the most consistent in the country and as a result of our nationwide popularity, we are able to provide advertisers the lowest cost per listener of any radio station,†he said.
A national random survey of radio listening trends has shown Capital FM as the most listened to radio station. Capital was ahead of Simba, Radio Uganda, CBS, Akaboozi, Super, CBS II, Radio One, BBC, Kfm and Dembe in a survey where just under 2,000 respondents were polled.
“We have done this survey annually for more than 10 years,†Steadman & Associates’ research manager Virginia Kwanzi said.
Capital management said it was no fluke that the results came out the way they did.
Capital’s director Patrick Quarcoo said, “What has kept Capital on top is investing a lot in research and keeping close to the listener… we have changed the concept to make it more contemporary.â€
“We have made the brand the most consistent in the country and as a result of our nationwide popularity, we are able to provide advertisers the lowest cost per listener of any radio station,†he said.