Stanbic unveils new logo
<br>STANDARD Bank Group has unveiled a new logo and slogan in a branding campaign that was kicked off across four locations in Africa, writes <b>Sylvia Juuko.</b><br>The new slogan, “Inspired.
STANDARD Bank Group has unveiled a new logo and slogan in a branding campaign that was kicked off across four locations in Africa, writes Sylvia Juuko.
The new slogan, “Inspired. Motivated. Involved,†was unveiled on Tuesday simultaneously in Kampala, Port Elizabeth and Johannesburg (South Africa) and Swaziland.
The launch activities in other locations were beamed via satellite in Kampala outside Stanbic Bank’s offices.
Kitili Mbathi, Stanbic Bank’s managing director, said the changes reflect the group’s vision of becoming relevant to communities in which the bank operates
“The group was focusing on operational efficiency. What they are saying now is, we need to go beyond that. We need our customers to feel we are with them in their financial journeys and that we are an integral part of the community in which we are doing business,†Mbathi said.
Sarah-Anne Orphanides, the group marketing director of Standard Bank, said the new slogan was a result of extensive research and feedback from customers.
“The new slogan is in line with Stanbic Bank’s evolving business strategy, vision and values,†Orphanides said in a statement.
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The new slogan, “Inspired. Motivated. Involved,†was unveiled on Tuesday simultaneously in Kampala, Port Elizabeth and Johannesburg (South Africa) and Swaziland.
The launch activities in other locations were beamed via satellite in Kampala outside Stanbic Bank’s offices.
Kitili Mbathi, Stanbic Bank’s managing director, said the changes reflect the group’s vision of becoming relevant to communities in which the bank operates
“The group was focusing on operational efficiency. What they are saying now is, we need to go beyond that. We need our customers to feel we are with them in their financial journeys and that we are an integral part of the community in which we are doing business,†Mbathi said.
Sarah-Anne Orphanides, the group marketing director of Standard Bank, said the new slogan was a result of extensive research and feedback from customers.
“The new slogan is in line with Stanbic Bank’s evolving business strategy, vision and values,†Orphanides said in a statement.
Ends