Bride and Groom magazine goes glossy
THE <i>Bride and Groom</i> magazine July-September edition has been improved from art paper to a full glossy magazine.
By Yasin Kironde
THE Bride and Groom magazine July-September edition has been improved from art paper to a full glossy magazine.
The magazine that targets couples intending to marry, has over 200 contacts of service providers, venues, budget planners, financial tips, fashion and counselling, the magazine editor, Keturah Kamugasa, said.
“Keturah has introduced new editorial content, more fashion pages, counseling, a pictorial that should provide good reading,†said Tony Glencross, the marketing manager of the New Vision.
Keturah said, “The 64-page magazine is printed on glossy paper, giving it value for money. This is the best ever publication for our readers. The print quality and stories are exceptionally good and relevant.â€
“The glossy paper gives more impact for our advertisers. We have created a classic back advertising page,†Glencross added.
He said the price of the magazine has gone down because of the economies of scale.
“We have increased the print order, changed the print process and switched to a completely different machine and as such, we could process a cheaper product. The magazine will be kept at the cover price for at least the next year,†he said.
Juddie Christian, a decorator, said, “I always tell my friends who are going to wed or kwanjula (introduction ceremony) that all they need is to have Bride and Groom magazine in order to have a splendid and successful wedding.â€
This issue features the most fashionable weddings of the season covers weddings from as far as Congo. The magazine, a quarterly, also provides good reading to regular readers as it carries true-life experiences of those who have held successful weddings.
THE Bride and Groom magazine July-September edition has been improved from art paper to a full glossy magazine.
The magazine that targets couples intending to marry, has over 200 contacts of service providers, venues, budget planners, financial tips, fashion and counselling, the magazine editor, Keturah Kamugasa, said.
“Keturah has introduced new editorial content, more fashion pages, counseling, a pictorial that should provide good reading,†said Tony Glencross, the marketing manager of the New Vision.
Keturah said, “The 64-page magazine is printed on glossy paper, giving it value for money. This is the best ever publication for our readers. The print quality and stories are exceptionally good and relevant.â€
“The glossy paper gives more impact for our advertisers. We have created a classic back advertising page,†Glencross added.
He said the price of the magazine has gone down because of the economies of scale.
“We have increased the print order, changed the print process and switched to a completely different machine and as such, we could process a cheaper product. The magazine will be kept at the cover price for at least the next year,†he said.
Juddie Christian, a decorator, said, “I always tell my friends who are going to wed or kwanjula (introduction ceremony) that all they need is to have Bride and Groom magazine in order to have a splendid and successful wedding.â€
This issue features the most fashionable weddings of the season covers weddings from as far as Congo. The magazine, a quarterly, also provides good reading to regular readers as it carries true-life experiences of those who have held successful weddings.