The effects of mass media on the youth

LITERATURE in English is not exclusively what we study at school merely for academic purposes. Literary works in English worldwide is termed as Literature in English.

Literature made easy with James Amatre

LITERATURE in English is not exclusively what we study at school merely for academic purposes. Literary works in English worldwide is termed as Literature in English.

Newspapers, newsletters and magazines are part of this literature.

The youth go for the mass media to quench their thirst for news, kill boredom and enhance their self-esteem.

Perverted youth access the media to release their feeling of sadism and fulfil their daydreams.

The youth are at the age of curiosity and are, prone to being bombarded with news, entertainment and advertisements.

They want to adventure as well.
If the interests and energies of the youth are misguided or misdirected by the peer group and the mass media, they will become social misfits. The press in Uganda and elsewhere does not necessarily have a human face.

The media are doing business and present everything in an attractive way to sell. Unfortunately, our media are not censored to suit particular age groups.

Some media present sex and sexuality in the most graphic manner, which may, rather than inform the youth, raise their imaginations and desires. Many media present non-moral and non-educative programmes, including ‘fights’ news, robbery, assaults, strikes, arrests and conflicts. Life is always portrayed as having ‘run-off-the track.’

Unless the youth are positive readers or consumers of the mass media, they will suffer a corruption of their morals, character and personality.

The primary aim of the media is to make money, but not to moralise or educate its audience.

The youth should reach out for that which will develop their character, broaden their mind and help them realise their human rights.

Otherwise, the mass media ushers the youth into a total world and leaves it up to them to discriminate between values and bad practices.

The unsuspecting youth will consequently suffer the following negative effects:

  • The creativity, imagination and originality of the youth are killed. They end up being copycats or parrots.


  • The media may discourage the youth from looking at ‘themselves as themselves. They probably will escape from reality and be somebody they think is an icon of success such as film stars.

  • The youth may lose their self-esteem and thus live under the shadow of people, whose social stature is exaggerated by the media
  • .

  • Unguarded youth could easily become moral perverts. For instance, to enhance our sexual power, we are told viagra is the answer.


  • The youth may become docile and begin to enjoy lazy entertainment and praise other people’s values, which they see as trendy.


  • The youth can be enslaved to pornography or anything that they think is a solution to their problems, for example the Ssenga

  • When exposed to scenes of violence they may want to experiment
  • .

  • Bad press may lead to wastrels and spend thrifts because nice things are advertised.

  • The media may also make us perpetually discontented with life.

    We do things for wrong reasons to dispel fear, draw attention, enter into unhealthy competition and become impatient because the advert tells us not to wait for another day the stock will run out! So watch what you read and view.