MTN, MultiChoice in joint promotion

Sep 01, 2005

MTN Uganda and Multichoice have launched a sh35m joint promotion for soccer lovers in the country dubbed ‘Predict and Win’, which will be running during the international football season that is already underway.

By Phillip Corry
MTN Uganda and Multichoice have launched a sh35m joint promotion for soccer lovers in the country dubbed ‘Predict and Win’, which will be running during the international football season that is already underway.
The promotion will give an opportunity for soccer fans to predict scores for the Premiership, Africa Cup of Nations, MTN CAF Champions League, FA Cup and UEFA Champions League. The winners will walk away with prizes including airtime, MTN and Multichoice branded T-Shirts and several monthly subscriptions to DSTV worth US 67 dollars.
At the launch held at the MTN’s head office, MTN’s public relations officer Tina Byaruhanga said, “Prizes amounting to 35 million shillings are up for grabs for the correct predictions in any of the soccer leagues now going on.
“The Predict and Win competition gives MTN yet another opportunity to connect with its customers’ emotional experiences,” she added.
Peter Mungoma, the Multichoice marketing manager said, “Fans will be winning branded multichoice T-shirts, caps and monthly subscription.”
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