UNITED Assurance Company, the second best performing insurance company in Uganda has unveiled a new image, marking its alliance with UAP Provincial Insurance Company of Kenya, writes Charles Bwogi.

“The new image means a new commitment to excellent customer service which is reinforced by strong ties with UAP Insurance,” Mathew Koech, the managing director said on Thursday.

UAP Provincial Insurance, the third largest player in the Kenyan market, bought a majority stake in United Assurance last year. Koech said “The alliance means that United Assurance is now a subsidiary of UAP Insurance thus forming a strong regional insurance group with assets in excess of $50m and revenues approaching $25m.”

He said the company was committed to strengthening its operations in the region, while contributing to the growth of the insurance industry in Uganda.

Koech said the company was planning to introduce new products in areas of life and health insurance to meet local market demands.