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Industrialists advised on product branding

By Vision Reporter

Added 27th July 2011 03:00 AM

Manufacturers should build strong product brands if they want to benefit from franchising, a senior local investor has said. Amos Nzeyi, the Crown Beverages chairman, contends that attracting franchises into the local market requires brands that adhere to international quality standards and strategi

Manufacturers should build strong product brands if they want to benefit from franchising, a senior local investor has said. Amos Nzeyi, the Crown Beverages chairman, contends that attracting franchises into the local market requires brands that adhere to international quality standards and strategi

By David Ssempijja

Manufacturers should build strong product brands if they want to benefit from franchising, a senior local investor has said. Amos Nzeyi, the Crown Beverages chairman, contends that attracting franchises into the local market requires brands that adhere to international quality standards and strategic marketing.

Franchising involves business systems where companies (franchisers) allow other investment establishments (franchisees) to use their brands in marketing and operation strategies.

Franchisees remit a percentage of their periodical profits to the franchiser.

“To develop the franchising industry, we need to market our brands and institute quality controls. This will increase foreign direct investments, skills, innovation and more capital inflows,” he said.

He was speaking at the opening of BROOD, Dutch’s biggest baking firm. The company partnered with local bakers, Hot Loaf, to establish a $0.6m confectionary at Nandos. The confectionary was inaugurated by the Dutch ambassador in Uganda, Jeroen Verheul.

The deal will enhance skills in the sector, said Brood boss Renee Pater.

Industrialists advised on product branding

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